DB Deborah Bazsuly

MOBILEIRON

Cross-Sell Campaign

  • Visual Identity & Branding
  • Digital Publication Design
  • Social Posts & Web Banners
  • Infographic Design
  • Photo Retouching
Platinum Muse Award Gold Muse Award Silver Muse Award

In partnership with MobileIron, R2i submitted work in the Corporate Identity and Integrated Marketing categories and won: a Platinum award for Logos, a Gold award for Brand Identity and a Silver award for Company Branding.

This campaign was created simultaneously alongside MobileIron’s brand refresh, and led to the creation of multiple eBooks, infographics, and various marketing assets.

Working with the Associate Creative Director and Senior Designer, I created a library of custom origami-esqe shapes to be used as visual assets for the updated MobileIron brand. These elements would become a vital part of MobileIron’s identity, holding a primary presence in imagery and graphic treatments.

Origami Brand Elements Origami Brand Elements
Pages from MobileIron eBook

MobileIron’s newly refreshed brand look and feel was debuted with this Cross-Sell campaign. Working closely with the Associate Creative Director, Senior Designer, and Senior Copywriter I built out seven eBooks and the associated assets accompanying each eBook: an infographic, a landing page hero banner, assorted web banners, and a social post.

The eBooks varied in lengths and complexity, often including complicated diagrams which needed to be reformated into an easily digestible format. The fact that these eBooks would later need to be translated into other languages was also taken into consideration when designing.

MobileIron Cross-Sell Infographic InSitu


Above are samples from the some of the infographics created. These were created in Adobe Illustrator and were then exported as interactive PDFs which linked to a landing page to download the associated eBook.

MobileIron Cross-Sell Infographic


Above are samples from the some of the infographics created. These were created in Adobe Illustrator and were then exported as interactive PDFs which linked to a landing page to download the associated eBook.

Below are samples of the additional marketing assets to be used to promote the eBooks. These include static banner ads in various sizes, social media posts, along with landing page hero banners.

MobileIron Cross-Sell Banner Ads
MobileIron Cross-Sell Banner Ad MobileIron Cross-Sell Landing Page Hero
MobileIron Cross-Sell social post